Riassunto
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.
Informazioni sugli autori
IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), PakistanMICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USAFARRAH ARIF Imperial College, Lahore, PakistanJÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, HungaryVITO BOBEK University of Maribor, SloveniaMUZAFFER BODUR Bogaziçi University, Istanbul, TurkeyRAJAN CHHIBBA Intrim Business Associates, IndiaHELENA CHIU National Kaohsiung First University of Science and Technology, TaiwanIREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, TurkeyKARTIK KILACHAND Preferred Brands Inc, USAFRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USARUSTY MAE MOORE Hofstra University, USADILEK ZAMANTILI NAYIR Marmara University, Istanbul, TurkeyMANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, AustriaHALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, TurkeyCAGATAY ÜNÜSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, IndiaMOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA
IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
