Driving it Home: 100 Years of Car Advertising (Library of Historic Advertising)

Vaknin, Judy

ISBN 10: 1904750354 / ISBN 13: 9781904750352

Editore: Middlesex University Press, 2008

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Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Codice articolo wbs9374623034

Dati bibliografici

• Titolo: Driving it Home: 100 Years of Car Advertising (Library of Historic Advertising)
• Editore: Middlesex University Press
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1904750354
• ISBN 13: 9781904750352
• Rilegatura: Brossura
• Condizione: Like New

Descrizione articolo

Riassunto

Tracing the ways in which car manufacturers have attempted to persuade buyers to believe in their brand, this resource charts the development of advertising from the early days of motor cars to the mass market at the end of the 20th century. Through dozens of beautiful illustrations, the changing styles of manufacturers’ ad campaigns are revisited and examined in this dissection of a product that, perhaps more than the advertising for any other manufactured good, tells the story of the economic, political, and social history of the 20th century.

Informazioni sugli autori

Judy Vaknin is the University archivist responsible for the care and management of the Library of Historic Advertising. She is the author of Smoke Signals: 100 Years of Tobacco Advertising.

Judy Vaknin is the archivist at Middlesex University.