Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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ISBN 10: 3960953291 ISBN 13: 9783960953296
Editore: Studylab, 2018
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Codice articolo U9783960953296
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40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular Customers
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Titolo: Dynamic Pricing in Online Business. What ...
Casa editrice: Studylab
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Very Good
Condizione sovraccoperta: 45644604
autografato: 3/19/2024 9:25:12 AM
Edizione: 1710840312.
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk.This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers.Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies.Keywords:- Dynamic Pricing;- Status-based Dynamic Pricing;- Consumer Dissatisfaction;- Price Transparency;- New Customers;- Regular Customers. Codice articolo 9783960953296
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Taschenbuch. Condizione: Neu. Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business? | Anonym | Taschenbuch | Paperback | 148 S. | Englisch | 2018 | Studylab | EAN 9783960953296 | Verantwortliche Person für die EU: StudyLab, Hermannstal 119k, 22119 Hamburg, info[at]grin[dot]com | Anbieter: preigu. Codice articolo 114815688
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk.This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers.Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies.Keywords:- Dynamic Pricing;- Status-based Dynamic Pricing;- Consumer Dissatisfaction;- Price Transparency;- New Customers;- Regular Customers 148 pp. Englisch. Codice articolo 9783960953296
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
Editore:
Studylab, Studylab Okt 2018, 2018
ISBN 10: 3960953291
ISBN 13: 9783960953296
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Taschenbuch. Condizione: Neu. Neuware -40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular CustomersBooks on Demand GmbH, Überseering 33, 22297 Hamburg 148 pp. Englisch. Codice articolo 9783960953296
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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