E-Marketing in Developed and Developing Countries: Emerging Practices

Hatem El-Gohary

ISBN 10: 1466639547 / ISBN 13: 9781466639546

Editore: IGI Global, 2013

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Codice articolo ERICA75814666395475

Dati bibliografici

• Titolo: E-Marketing in Developed and Developing Countries: Emerging Practices
• Editore: IGI Global
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1466639547
• ISBN 13: 9781466639546
• Rilegatura: Hardcover
• Condizione: Like New
• Tipo di libro: book

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Riassunto

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.