E-commerce Usability: Tools and Techniques to Perfect the On-line Experience

Travis, David

ISBN 10: 1138440418 / ISBN 13: 9781138440418

Editore: Taylor & Francis, 2017

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200 pages. 9.21x6.14x0.67 inches. In Stock. Codice articolo __1138440418

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Titolo: E-commerce Usability: Tools and Techniques ...

Casa editrice: Taylor & Francis

Data di pubblicazione: 2017

Legatura: Hardcover

Condizione: Brand New

Descrizione articolo

Riassunto:

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Informazioni sull?autore:

David Travis