Economics is a highly successful textbook, which is known and respected world-wide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-colour artwork. This fifth edition brings the subject powerfully to life in the 21st century and accurately reflects and encompasses the constantly shifting economic world around us.Building on the high standards set by previous editions, this fifth European edition has been carefully revised and continues to place great emphasis on helping the student understand the core concepts of economics and think like an economist, as well as apply the fundamental principles of the discipline in a business context. Recognizing that students often find economics difficult, the authors write for the student, putting economics into practice, illuminating theory with real-world problems and issues and making the subject accessible, relevant and exciting.
The new edition clearly combines the twin virtues of accumulated learning-by-doing with up-to-dateness. The book is in serious colour, with many diagrams and figures. It backs up the basic expositional highway with interesting stop-offs and scenic diversions.
A lot of work has gone into this book and it shows. Its coverage is comprehensive; almost any first year course could be accommodated using this text.
(Professor Huw Dixon, Professor of Economics at University of York)