Titolo: The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it
Editore: Sphere
Lingua: Inglese
ISBN 10: 1846688973
ISBN 13: 9781846688973
Rilegatura: Paperback
Condizione: Very Good
Peso: 322 grammi

Descrizione articolo

Riassunto

A comprehensive business guide to intellectual property - understanding its value and how to protect it.

Informazioni sull?autore

Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He subsequently also qualified as an attorney and worked in the US for Kirkland & Ellis LLP for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business perspective. Stephen is currently a Lecturer in Management at the Stanford Graduate School of Business teaching on the business aspects of IP and technology licensing.

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Descrizione libreria

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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