Effective Direct Advertising (Classic Reprint)

Lingua: inglese

Editore: Forgotten Books, 2024

1528356888 / 9781528356886

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Da: Forgotten Books, London, Regno UnitoForgotten Books

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Venditore AbeBooks dal 2 giugno 2021

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Descrizione dell’articolo da parte del venditore

Print on Demand. This book offers a comprehensive exploration of direct advertising, a powerful marketing tool that has been employed since ancient times. Tracing its evolution from papyrus advertisements to the widespread use of mail-order catalogues, the author reveals the historical roots of this critical marketing strategy. The book delves into the practical aspects of direct advertising, covering topics such as list building, return tracking, and the importance of visual presentation. It also examines the psychological factors that drive successful direct advertising, emphasizing the art of crafting persuasive copy and designing effective campaigns. While acknowledging that other forms of advertising exist, the author emphasizes the unique capabilities of direct advertising in reaching specific audiences with targeted messages. The book goes beyond simple circularizing, providing readers with a nuanced understanding of how direct advertising can be used to build relationships, generate leads, and drive sales. This book serves as a valuable resource for anyone seeking to master the art of direct advertising and unlock its full potential for business growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …

Codice articolo 9781528356886_0

Titolo
Effective Direct Advertising (Classic Reprint)
Autore
Robert E. Ramsay
Editore
Forgotten Books
Anno di pubblicazione
2024
Condizione
New
Tipo di libro
print-on-demand item
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1528356888
ISBN 13
9781528356886
Cataloghi dei venditori
Marketing

Forgotten Books

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2021

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 5 a 10 giorni lavorativiDa 5 a 10 giorni lavorativi
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Descrizione dello Store

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

Specializzazione

Trade

Informazioni sull’azienda del venditore

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, Regno Unito SW19 2RR