Effective Health Risk Messages: A Step-By-Step Guide
Witte, Kim; Meyer, Gary; Martell, Dennis P.
ISBN 10: 0761915095 ISBN 13: 9780761915096
Editore: SAGE Publications, Inc, 2001
Usato
Brossura
Da
Greenworld Books, Arlington, TX, U.S.A.
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Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo GWV.0761915095.VG
Riassunto:
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Dalla quarta di copertina:
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
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Dati bibliografici
Titolo: Effective Health Risk Messages: A ...
Casa editrice: SAGE Publications, Inc
Data di pubblicazione: 2001
Legatura: Brossura
Condizione: very_good