Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation

Lingua: inglese

Editore: Business Expert Press, US, 2010

160649127X / 9781606491270

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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As we move deeper into the 21st century, Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing this changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues.With this in mind, sales force technology usage has changed the methods of selling. Salespeople are no longer selling just a 'product'; instead, they are providing a valuable 'solution' to customer problems. Salespeople now act as consultant or experts and provide customized solutions. This role requires salespeople to develop a technological orientation to access, analyze, and communicate information in order to establish a strong relationship with customers. Sales technology enables salespeople answering the queries of customers to effectively provide competent solutions. This leads to strong relationships between a salesperson and a customer. Thus, technology tools are used not only for smoothing the work process, but also have strategic utilizations.With the advent and adoption of technological tools at exponential rates, many firms have witnessed the failure of their technology initiatives. The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before making the initial investment in technology; then and only then will the technology have its intended effect.…

Codice articolo LU-9781606491270

Titolo
Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation
Autore
Adam A. Rapp, Raj Agnihotri
Editore
Business Expert Press, US
Anno di pubblicazione
2010
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
160649127X
ISBN 13
9781606491270
Peso dell'articolo
196 grammi

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,64EUR 119,45
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