Effortless e-Commerce with PHP and MySQL (Voices That Matter)

Ullman, Larry

ISBN 10: 0321949366 / ISBN 13: 9780321949363

Editore: New Riders Pub, 2013

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Titolo: Effortless e-Commerce with PHP and MySQL (...

Casa editrice: New Riders Pub

Data di pubblicazione: 2013

Legatura: Paperback

Condizione: new

Edizione: seconda edizione

Descrizione articolo

Riassunto:

In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:

• Think of the customer first, in order to maximize sales and customer satisfaction
• Create a safe server environment and database
• Use secure transactions and prevent common vulnerabilities
• Incorporate different payment gateways
• Design scalable sites that are easy to maintain
• Build administrative interfaces
• Extend both examples to match the needs of your own sites

L'autore:

Larry Ullman is a writer, Web and software developer, trainer, instructor, speaker, and consultant. He has written numerous highly acclaimed books, which have sold over 300,000 copies worldwide in more than 20 languages. As his readers, students, and co-workers attest, Larry’s strength is converting the technical and arcane into something comprehensible and useful.