This book examines the transformative role of design, art and media in a rapidly changing global landscape. It brings together contemporary perspectives to highlight how creative practices are responding to technological advancements, cultural shifts and evolving modes of communication.
The volume presents an in-depth exploration of emerging paradigms across design and artistic disciplines, emphasizing the convergence of tradition, innovation and technology. It covers key areas such as visual communication, fashion and product design, media studies, cultural heritage and contemporary art practices, alongside evolving domains including VFX, gaming, AR/VR, journalism and sustainable design. Through research-based studies, critical analyses and practice-oriented insights, the book illustrates how global trends and digital tools are reshaping aesthetics, creative processes and audience engagement. It foregrounds interdisciplinary dialogue and international perspectives, demonstrating how designers and artists negotiate the intersection of creativity, technology and society while addressing present and future challenges in the creative industries.
This book is intended for academicians, researchers, students and professionals in design, arts and media studies. It will also appeal to interdisciplinary scholars and practitioners seeking informed perspectives on innovation, cultural transformation and contemporary creative practice.
Jitendra Sharma is a Professor and Dean at the Faculty of Design & Arts, Poornima University, Jaipur, with over two decades of professional and academic experience in animation, photography, and design. He has served at reputed universities, contributing to teaching, academic leadership, curriculum development, and research advancement. He holds a Ph.D. in Photography (Fine Arts & Design) and actively supervises doctoral scholars across Visual Arts, Animation, Game Design, and Design.
Manjari Rai is an Architect and Urban Planner with a master’s degree from M.N.I.T, Jaipur, brings over 20 years of academic experience. Alongside teaching, she has worked on various professional projects to enhance her practical expertise. Passionate about education, she believes that a great mentor must always remain a learner. Her experimental teaching model focuses on engaging students in creative processes from the very beginning, helping them explore, appreciate, and build upon their artistic strengths.
Udit Mamodiya, Associate Professor and Associate Dean (Research) at Poornima University, Jaipur, is a renowned academician in renewable energy, expert systems, and decision support systems. He has authored 70+ research papers in SCI, Scopus, and UGC Care journals, and written 10 books. With 50 utility patents and 30 design patents, his innovation is evident.
Gunja Soni is a professor at Poornima University and holds a PhD in Textile Design. She has worked extensively in the eco-friendly textile and handicraft sector and is an empanelled designer with the DC Handicrafts, Ministry of Textiles, Government of India. With rich experience teaching, industry and creating projects, she bridges traditional knowledge with modern trends.
Aastha Saxena is an Associate Professor and Head in the department of Journalism and Mass Communication at Poornima University. With a Ph.D., MJMC, MBA, and UGC-NET, she brings rich academic and research experience across media studies, advertising, digital media, and women’s empowerment. She has guided four Ph.D. scholars and mentored many UG and PG projects.
