The Proven Emotional Intelligence Framework to Improve Communication Skills and Strengthen Every Relationship
Named #16 on the World’s Top 30 Communication Professionals by Global Gurus and winner of 24 international book awards, Emotional Magnetism is the emotional intelligence book that transforms how you communicate at work, at home, and everywhere in between.
Why do some people instantly connect while others leave you feeling unheard, dismissed, or misunderstood?
If you’ve ever replayed a conversation in your head…
Wished you could take back what you said…
Or wondered why the same arguments keep repeating…
This communication skills book will show you what’s really happening beneath the surface.
Most books on communication focus on scripts and strategies. Emotional Magnetism goes deeper. It reveals the four Emotional Magnets, the hidden emotional drivers that shape how we listen, respond, lead, love, and make decisions.
When you understand what emotionally motivates someone, you stop guessing.
You stop over-explaining.
You stop escalating conflict.
And you start communicating in a way that creates trust, influence, and connection.
Written by Communication Coach, Emotional Intelligence Trainer, TEDx speaker, and award-winning author Sandy Gerber, this proven framework is used in leadership development, workplace communication training, relationship coaching, and sales organizations across North America.
With more than 25 years of experience working with iconic brands and building three companies, including growing NEXT Marketing Agency into a Top 100 Fastest Growing Company in BC, Sandy blends practical emotional intelligence tools with real-world leadership communication strategies that people actually use.
Inside this practical guide to emotional intelligence and communication, you will discover:
• A fast self-assessment quiz to identify your Emotional Magnet
• The four Emotional Magnets and how to recognize them in yourself and others
• How to improve communication in relationships and resolve recurring conflict
• The 16 Communication Blockers that quietly sabotage trust and understanding
• How to stop oversharing, over-explaining, or shutting down in difficult conversations
• Tools for workplace communication, leadership presence, and social skills
• How to use emotional intelligence in sales, marketing, and team collaboration
• Practical strategies to communicate so people feel heard, seen, valued, and understood
Whether you're looking to improve communication in your marriage, strengthen workplace communication, develop leadership skills, or handle difficult conversations with more calm and confidence, Emotional Magnetism gives you a clear framework you can apply immediately.
This is not theory.
It’s practical emotional intelligence for real life.
Join thousands of readers who are using Emotional Magnetism in academic programs, leadership development, conflict resolution training, and personal growth work across North America.
If you want communication to feel easier, more intentional, and more powerful, this book is your blueprint.
Sandy Gerber is a multiple award-winning author, communications and marketing strategist, and TEDx speaker. As CEO of NEXT Marketing Agency, she set a new standard for innovative communications, growing the company from her bedroom into one of the Top 100 Fastest Growing Companies in British Columbia. She's been named 2022 Bronze Medalist Independent Publishers Book Award Winner (IPPYs), Businessperson of the Year, Mompreneur of the Year, and a YWCA's Women of Distinction Finalist. She's enlightened thousands from the speaker stage and has coached hundreds of people in effective communication. Sandy lives in Vancouver, B.C., with her partner Kris, her two children, and their dog Router. sandygerber.com
