Enterprise Content Strategy: A Project Guide
Nichols, Kevin
ISBN 10: 1937434443 ISBN 13: 9781937434441
Editore: XML Press, 2015
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1937434443I4N00
Riassunto:
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.
Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.
Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
Informazioni sull?autore: Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than twenty-two years of professional experience. As a team leader at SapientNitro Kevin grew of one of the oldest global content strategy teams into one of the largest and most successful in the world. Currently, Kevin is Executive Director of Experience at AvenueCX, a consultancy specializing in enterprise content strategy. Kevin also chairs the Content Strategy Alliance Best Practices group. Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.
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Titolo: Enterprise Content Strategy: A Project Guide
Casa editrice: XML Press
Data di pubblicazione: 2015
Legatura: Paperback
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