Entrepreneurship: Starting and Operating A Small Business, Global Edition

Mariotti

ISBN 10: 1292097418 / ISBN 13: 9781292097411

Editore: Pearson Education, 2015

pp. 576. Codice articolo 18373162375

Riassunto:

For courses in Entrepreneurship, Small Business Management, and Starting a Business.

 

 

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

 
In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

 

Dati bibliografici

Titolo: Entrepreneurship: Starting and Operating A ...
Casa editrice: Pearson Education
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: New
Edizione: quarta edizione