Epic Content Marketing : Break Through the Clutter With a Different Story, Get the Most Out of Your Content, and Build a Community in Web 3

Pulizzi, Joe; Piper, Brian W.

ISBN 10: 1264774451 / ISBN 13: 9781264774456

Editore: McGraw Hill, 2023

May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 44690683-5

Riassunto:

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

• New content models, structures, and opportunities
• Content entrepreneurship, content mergers and acquisitions
• Subscriptions and audience building
• Team structure, importance of community, DAOs, and creator networks
• Content options, NFTs, and discord servers
• Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Informazioni sull?autore: Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

Dati bibliografici

Titolo: Epic Content Marketing : Break Through the ...
Casa editrice: McGraw Hill
Data di pubblicazione: 2023
Legatura: Rilegato
Condizione: good
Edizione: seconda edizione