Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

Joe Pulizzi

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Lingua: inglese

Editore: Mcgraw-Hill Education Mär 2023, 2023

1264774451 / 9781264774456

Da: Wegmann1855, Zwiesel, GermaniaWegmann1855

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Neuware -From the 'godfather of content marketing'-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the 'creator economy,' it shows how to update existing content and make new content that performs in strategic ways. Updates include:- New content models, structures, and opportunities- Content entrepreneurship, content mergers and acquisitions- Subscriptions and audience building- Team structure, importance of community, DAOs, and creator networks- Content options, NFTs, and discord servers- Making data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Codice articolo 9781264774456

Titolo
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Autore
Joe Pulizzi
Editore
Mcgraw-Hill Education Mär 2023
Anno di pubblicazione
2023
Condizione
Neu
Rilegatura
Buch
Lingua
inglese
ISBN 10
1264774451
ISBN 13
9781264774456
Edizione
seconda edizione
Peso dell'articolo
592 grammi
Dimensioni
233x158x33 mm

Wegmann1855

Zwiesel, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2022

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 9 a 30 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 25,95EUR 32,95
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