Sp�testens seit Facebook sich in Meta umbenannt hat, ist klar: Metaverse ist das n�chste „gro�e Ding“. Doch was ist das �berhaupt? Und was kann man damit anfangen? Eine ganze Menge, so die Autoren, die seit Jahren an der neuen „virtuellen Realit�t“ arbeiten. Blockchain, NFTs, Virtual Reality, k�nstliche Intelligenz und 5G-Netze sind die Zutaten, die eine v�llig neue Erlebnis- und Konsumwelt schaffen. Und jene Unternehmen, die zu den Ersten in diesem neuen �kosystem geh�ren, haben die gr��ten Chancen, als Gewinner hervorzugehen. „Erfolgreich im Metaverse“ zeigt auf, wie Sie sich und Ihr Unternehmen im Metaverse ideal positionieren k�nnen.

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