Essence of Competitive Strategy, The

Faulkner, David; Bowman, Cliff

ISBN 10: 0132914778 / ISBN 13: 9780132914772

Editore: Pearson P T R, 1995

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Dati bibliografici

• Titolo: Essence of Competitive Strategy, The
• Editore: Pearson P T R
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0132914778
• ISBN 13: 9780132914772
• Rilegatura: Brossura
• Edizione: 1747349281.
• Condizione: Very Good
• Condizione della sovraccoperta: 46819371
• Firmato: 5/15/2025 10:48:01 PM
• Cataloghi dei venditori:
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  • U
  • 9780132914772

Descrizione articolo

Riassunto

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

L'autore

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.