Essence of Competitive Strategy, The (The Essence of Management)

Faulkner, David

ISBN 10: 0132914778 / ISBN 13: 9780132914772

Editore: Prentice Hall Ptr, 1995

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Broschiert 140 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Broschiert Prentice Hall Ptr , 1995 140 S. , Essence of Competitive Strategy, The (The Essence of Management), Faulkner, David. Codice articolo BU276199

Dati bibliografici

Titolo: Essence of Competitive Strategy, The (The ...

Casa editrice: Prentice Hall Ptr

Data di pubblicazione: 1995

Legatura: Brossura

Condizione: Sehr gut - gebraucht

Descrizione articolo

Riassunto:

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

L'autore:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.