This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780132914772. Codice articolo 9762436

Contatta il venditore

Segnala questo articolo

Dati bibliografici

Titolo: The Essence of Competitive Strategy (The ...

Casa editrice: Prentice Hall

Data di pubblicazione: 2001

Legatura: Brossura

Condizione: Fair

Descrizione articolo

Riassunto:

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

L'autore:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Anybook Ltd.
28 West End,, Burgh le Marsh,, Lincolnshire, PE24 5EY, United Kingdom

Condizioni di vendita:

Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

Registered Offices:
28 West End,
Burgh le Marsh,
Lincolnshire,
PE24 5EY
UK

Customer Services:
2,Outer Circle Business Park,
Outer Circle Road,
Lincoln
LN2 4HX
UK

Email Address: sales@anybook.com
Telephone Number: +44 (0) 1522 519 991
Authorized Representative: Ms. Claire Williams

Condizioni di spedizione:

Orders usually ship within 1 business day. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If your book order is heavy or over-sized, or valuable enough to require tracking, we may contact you to let you know extra shipping is required.

Metodi di pagamento
accettati dalla libreria

Aggiungi ai desiderata

Articoli correlati a The Essence of Competitive Strategy (The Essence of...

The Essence of Competitive Strategy (The Essence of Management)

Faulkner, David

Usato - Brossura

Informazioni sull?azienda del venditore