Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Budelmann, Kevin; Kim, Yang; Wozniak, Curt

ISBN 10: 1592537936 / ISBN 13: 9781592537938

Editore: Rockport Publishers, 2013

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1592537936I3N00

Riassunto:

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Informazioni sugli autori: Kevin Budelmann and Yang Kim founded People Design 12 years ago. People Design is an experienced design firm that has built a reputation for design excellence among long standing clients and within the design community.

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com

Dati bibliografici

Titolo: Essential Elements for Brand Identity: 100 ...
Casa editrice: Rockport Publishers
Data di pubblicazione: 2013
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket