FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

Ian Atkinson

ISBN 10: 0273761137 / ISBN 13: 9780273761136

Editore: Pearson Education Limited, United Kingdom, Harlow, 2011

Riguardo questo articolo

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR005602352

Dati bibliografici

• Titolo: FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell
• Editore: Pearson Education Limited, United Kingdom, Harlow
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0273761137
• ISBN 13: 9780273761136
• Rilegatura: Paperback
• Condizione: Very Good
• Peso: 236 grammi

Descrizione articolo

Riassunto

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

 

Informazioni sull?autore

Ian Atkinson

is a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.