The Essential Persona Lifecycle : Your Guide to Building and Using Personas

Adlin, Tamara, Pruitt, John

ISBN 10: 0123814189 / ISBN 13: 9780123814180

Editore: Elsevier Science & Technology, 2010

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 57754113-6

Riassunto:

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, its impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.

*Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI

*Invaluable guide that gives you a quick reference for incorporating personas into a product development process

*Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Informazioni sugli autori: Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researcher in the Human Information Processing Division of the Advanced Telecommunications Research Laboratory, in Kyoto, Japan, and also worked as a civilian scientist doing simulation and training research for the U.S. Navy.

John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.

Dati bibliografici

Titolo: The Essential Persona Lifecycle : Your Guide...
Casa editrice: Elsevier Science & Technology
Data di pubblicazione: 2010
Legatura: Brossura
Condizione: Good
Edizione: Abridged.