Essentials of Marketing

Charles Lamb

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Lingua: inglese

Editore: Cengage Learning, Inc, 2011

0538478349 / 9780538478342

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Codice articolo CIN0538478349A

Titolo
Essentials of Marketing
Autore
Charles Lamb
Editore
Cengage Learning, Inc
Anno di pubblicazione
2011
Condizione
Fair
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0538478349
ISBN 13
9780538478342

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

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Primo articoloEUR 0,00EUR 9,76
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