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Dati bibliografici

Titolo: Essentials of Marketing Research, 2nd Edition
Editore: Wiley
Data di pubblicazione: 2001
Lingua: Inglese
ISBN 10: 047141235X
ISBN 13: 9780471412359
Rilegatura: Rilegato
Edizione: seconda edizione
Condizione: Good

Descrizione articolo

Riassunto

Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

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Book by Kumar V Aaker David A Day George S

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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