Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

Product Description

Book by Kumar V Aaker David A Day George S

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Descrizione libreria

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Thrift Books Global LLC
18300 Cascade Ave S, Seattle, WA, 98188, U.S.A.

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Tariffe di spedizione da U.S.A. a Italia
Quantit� dell?ordine	Da 14 a 28 giorni lavorativi	Da 14 a 28 giorni lavorativi
Primo articolo	EUR 18.35	EUR 18.35

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