Essentials of Strategic Management: The Quest for Competitive Advantage

Gamble, John E./ Thompson, Arthur A./ Peteraf, Margaret

ISBN 10: 126078584X / ISBN 13: 9781260785845

Editore: McGraw-Hill College, 2020

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7th unbnd edition. 426 pages. 9.75x8.00x1.00 inches. In Stock.

Codice articolo 126078584X

Dati bibliografici

• Titolo: Essentials of Strategic Management: The Quest for Competitive Advantage
• Editore: McGraw-Hill College
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 126078584X
• ISBN 13: 9781260785845
• Rilegatura: Paperback
• Condizione: Brand New
• Peso: 0,72 chilogrammi

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Riassunto

Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.