Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S

ISBN 10: 1019585471 / ISBN 13: 9781019585474

Editore: Legare Street Press, 2023

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Codice articolo C9781019585474

Dati bibliografici

• Titolo: Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
• Editore: Legare Street Press
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1019585471
• ISBN 13: 9781019585474
• Rilegatura: Hardback
• Condizione: New
• Peso: 240 grammi

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Riassunto

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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