European Business
Johnson, Debra
ISBN 10: 0415617170 ISBN 13: 9780415617178
Editore: Routledge, 2015
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Descrizione:
In. Codice articolo ria9780415617178_new
Riassunto:
The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.
Key features of the new edition include:
- assessments of how individual member states affect the integration process and bring diversity to European business;
- new material on the links between Europe and the World’s other main regions, including emerging economies;
- new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.
The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Informazioni sull?autore:
Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.
Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.
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Dati bibliografici
Titolo: European Business
Casa editrice: Routledge
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: New
Edizione: terza edizione