European Retail Research : 2008 | Volume 22

Bernhard Swoboda

ISBN 10: 3834910848 / ISBN 13: 9783834910844

Editore: Gabler Verlag, Springer Gabler, 2008

Riguardo questo articolo

Druck auf Anfrage Neuware - Printed after ordering - Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact between producers and consumers, making the physical retailer of information-based products or intangibles redundant. These developments are widely seen as effects of the Internet evolution and have been ext- sively discussed and debated. However, over the last three years, a new generation of online tools, applications and approaches such as blogs, wikis, online communities and virtual worlds, commonly referred to as Web 2. 0 or Social Media, are increasingly attracting the - tention of practitioners and, recently, of academics. As often happens when revolutionary - novations become booming business, research and theoretical underpinning on the Web 2. 0 issue is still very limited and there is not even a generally accepted definition. What most people would agree though is that a fundamental element of Web 2.

Codice articolo 9783834910844

Dati bibliografici

• Titolo: European Retail Research : 2008 | Volume 22
• Editore: Gabler Verlag, Springer Gabler
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 3834910848
• ISBN 13: 9783834910844
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 210 L x 148 A x 14 P (millimetri) 210 millimetri di larghezza per 148 millimetri di altezza per 14 millimetri di profondità
• Peso: 321 grammi

Descrizione articolo

Riassunto

The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. European Retail Research welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research-based either on large-scale empirical data or on the case-study method. Following the state of the art in the retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Informazioni sull?autore

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany