Events Management | An Introduction
Charles Bladen (u. a.)
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Aggiungere al carrelloVenduto da preigu, Osnabrück, Germania
Venditore AbeBooks dal 5 agosto 2024
Condizione: Nuovo
Quantità: 1 disponibili
Aggiungere al carrelloEvents Management | An Introduction | Charles Bladen (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Taylor & Francis Ltd | EAN 9780367610043 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Codice articolo 121132236
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.
It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.
James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.
Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.
Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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