Evolution of the Modern Sports Fan: Communicative Approaches

Andrew C. Billings

ISBN 10: 1498546293 / ISBN 13: 9781498546294

Editore: Lexington Books, 2019

New copy - Usually dispatched within 4 working days. Codice articolo B9781498546294

Riassunto:

The concept of "fandom" has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption-and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

Informazioni sugli autori: Andrew C. Billings is executive director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Journalism & Creative Media at the University of Alabama.

Kenon A. Brown is assistant professor of public relations at The University of Alabama.

Melvin Lewis is assistant professor in the Department of Human Nutrition and Hospitality Management and Fellow of the Alabama Program in Sports Communication at The University of Alabama.

Brody J. Ruihley, PhD, is Professor of Sport Leadership and Management at Miami University, USA.

Dati bibliografici

Titolo: Evolution of the Modern Sports Fan: ...
Casa editrice: Lexington Books
Data di pubblicazione: 2019
Legatura: Paperback / softback
Condizione: New