This book covers real life marketing opportunities that can be managed with Excel. In the process of learning the solutions to the opportunities, you will become confident with the many capabilities of Excel and be able to use Excel to manage your marketing plan. Taking you from the basics to powerful features like charging and pivot tables, this is a must have for better marketing decisions! Proceeds from the sale of this book benefit environmental restoration and education.

Codice articolo 002491

Contatta il venditore

Segnala questo articolo

Dati bibliografici

Titolo: Excel for Marketing Managers
Editore: Holy Macro Books, Uniontown, Ohio, U.S.A.
Data di pubblicazione: 2006
Lingua: Inglese
ISBN 10: 1932802134
ISBN 13: 9781932802139
Rilegatura: Soft cover
Condizione: As New
Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Informazioni sull?autore

Ivana Taylor is a marketing instructor at Cleveland State University and Akron University. She lives in Medina, Ohio. Bill Jelen is the principal of MrExcel.com and the author of Mr. Excel on Excel and Guerilla Data Analysis Using Microsoft Excel. He lives in Uniontown, Ohio.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Stillwaters is an environmental education center in Kingston WA, operated by the Great Peninsula Conservancy. All book sales directly support community and school-based nature education, as well as preservation and restoration projects.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Stillwaters Environmental Education Center
26059 Barber Cut Off Road NE, Kingston, WA, 98346, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Condizioni di spedizione

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.