Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Von Oech, Roger

ISBN 10: 0743222873 / ISBN 13: 9780743222877

Editore: Free Press, 2001

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Dati bibliografici

• Titolo: Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
• Editore: Free Press
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0743222873
• ISBN 13: 9780743222877
• Rilegatura: Hardcover
• Condizione: New

Descrizione articolo

Riassunto

Dipping deeply into the well of Western thought and history, the author recovers the 2,500-year-old philosophy of Heraclitus for modern users--particularly business executives--using his wisdom to help readers jump-start their own creativity.

Informazioni sull?autore

Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.