Exploring Direct and Relationship Marketing
Patterson, Maurice, O'Malley, Lisa, Evans, Martin
ISBN 10: 1861529015 ISBN 13: 9781861529015
Editore: Cengage Learning, 2004
Usato
Brossura
Da
Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 58074257-20
Riassunto:
Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practitioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
Informazioni sull'autore: Maurice Patterson is lecturer at the University of Limerick.
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Dati bibliografici
Titolo: Exploring Direct and Relationship Marketing
Casa editrice: Cengage Learning
Data di pubblicazione: 2004
Legatura: Brossura
Condizione: Very Good
Edizione: 2nd Edition.