Exploring the Elements of Design

Poppy Evans

ISBN 10: 1111645507 / ISBN 13: 9781111645502

Editore: CENGAGE, 2012

Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. Codice articolo SHUB8137

Riassunto:

Designed to prepare readers for success in graphic design, EXPLORING THE ELEMENTS OF DESIGN, 3E, International Edition has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.

Product Description: Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

Dati bibliografici

Titolo: Exploring the Elements of Design
Casa editrice: CENGAGE
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: nuovo
Edizione: terza edizione