Exploring Marketing Research (with Qualtrics Printed Access Card). Questo articolo non è disponibile.
Lingua: inglese
Editore: South-Western Pub, 2015
- Rilegato
- Usato
Da: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
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Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Codice articolo ZBV.1305263529.VG
- Titolo
- Exploring Marketing Research (with Qualtrics Printed Access Card)
- Autore
- Babin, Barry J.; Zikmund, William G.
- Editore
- South-Western Pub
- Anno di pubblicazione
- 2015
- Condizione
- very_good
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 1305263529
- ISBN 13
- 9781305263529
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
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