Exploring Marketing Research (with Qualtrics Printed Access Card)
Zikmund, William G., Babin, Barry J.
ISBN 10: 1305263529 ISBN 13: 9781305263529
Editore: Cengage Learning, 2015
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Rilegato
Da
Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 39314949-20
Riassunto:
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
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Dati bibliografici
Titolo: Exploring Marketing Research (with Qualtrics...
Casa editrice: Cengage Learning
Data di pubblicazione: 2015
Legatura: Rilegato
Condizione: Very Good