Exploring Markets : A Very Brief Introduction

Stefan Kühl

ISBN 10: 0999147943 / ISBN 13: 9780999147948

Editore: Organizational Dialogue Press, 2017

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nach der Bestellung gedruckt Neuware - Printed after ordering - Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment - or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

Codice articolo 9780999147948

Dati bibliografici

• Titolo: Exploring Markets : A Very Brief Introduction
• Editore: Organizational Dialogue Press
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0999147943
• ISBN 13: 9780999147948
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 178 L x 127 A x 4 P (millimetri) 178 millimetri di larghezza per 127 millimetri di altezza per 4 millimetri di profondità
• Peso: 69 grammi

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Riassunto

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.