Export Practice and Management

Branch, Alan E

ISBN 10: 0412415305 / ISBN 13: 9780412415302

Editore: Springer, 1993

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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL9979451

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Titolo: Export Practice and Management

Casa editrice: Springer

Data di pubblicazione: 1993

Legatura: paperback

Condizione: Used; Very Good

Descrizione articolo

Riassunto:

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.