Export Practice and Management (Paperback)

Alan E. Branch

ISBN 10: 0412415305 / ISBN 13: 9780412415302

Editore: Chapman and Hall, London, 1993

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Paperback. "Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available. This edition of the text formerly titled "Elements of Export Practice" covers recent developments in the field, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, Electronic Data Interchange and international distribution strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Codice articolo 9780412415302

Dati bibliografici

• Titolo: Export Practice and Management (Paperback)
• Editore: Chapman and Hall, London
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0412415305
• ISBN 13: 9780412415302
• Rilegatura: Paperback
• Condizione: new

Descrizione articolo

Riassunto

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.