Fashion Advertising and Public Relations

Lingua: inglese

Editore: Taylor and Francis Ltd, GB, 2026

1032840234 / 9781032840239

Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

Venditore con 5 stelle

Venditore AbeBooks dal 20 giugno 2025

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Descrizione dell’articolo da parte del venditore

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Codice articolo LU-9781032840239

Titolo
Fashion Advertising and Public Relations
Autore
Martina Topic-Rutherford
Editore
Taylor and Francis Ltd, GB
Anno di pubblicazione
2026
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1032840234
ISBN 13
9781032840239
Peso dell'articolo
530 grammi

Rarewaves USA United

HEBRON, KY, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 giugno 2025

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 30 a 30 giorni lavorativiDa 14 a 14 giorni lavorativi
Primo articoloEUR 43,14EUR 57,81
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Rarewaves USA

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Coral Springs, FL U.S.A. 33065