Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

Lingua: inglese

Editore: Bloomsbury Publishing PLC, United Kingdom, London, 2014

2940496234 / 9782940496235

Serie: Libro 3 di 5 - Basics Fashion Management

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Spedito da Regno Unito a U.S.A.

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Descrizione dell’articolo da parte del venditore

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR007528474

Titolo
Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
Autore
Dimitri Koumbis (LIM College, New York City)
Editore
Bloomsbury Publishing PLC, United Kingdom, London
Anno di pubblicazione
2014
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
2940496234
ISBN 13
9782940496235
Peso dell'articolo
499 grammi
Dimensioni
160.0 x 230.0
Serie
Libro 3 di 5: Basics Fashion Management

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,52EUR 13,98
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.

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World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Regno Unito BN12 4QY