Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand

Luijten, Coen,Van Dooren, Joris

ISBN 10: 9063696426 / ISBN 13: 9789063696429

Editore: BIS Publishers, 2022

Codice articolo E-9789063696429-6-2

Riassunto:

Don’t F*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience.

If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.

Informazioni sugli autori: Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands' image.

After finishing his master's degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you'll find him brainstorming or building brand ideas.

Coen Luijten worked for many years in the banking and insurance industry. He gained his Master's degree in Imagineering (Master's in Business Innovation) in 2017 and he has taught creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010.

Dati bibliografici

Titolo: Don't Fck Up Your Baby: The Ultimate Guide ...
Casa editrice: BIS Publishers
Data di pubblicazione: 2022
Legatura: Brossura
Condizione: Very good