Field Visual Merchandising Strategy: A Step-by-step Guide to Developing a National In-store Strategy Using a Merchandising Service Organization

Russell, Paul

ISBN 10: 0749472642 / ISBN 13: 9780749472641

Editore: Kogan Page Ltd, 2015

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1st edition. 288 pages. 9.00x5.00x0.75 inches. In Stock.

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Dati bibliografici

• Titolo: Field Visual Merchandising Strategy: A Step-by-step Guide to Developing a National In-store Strategy Using a Merchandising Service Organization
• Editore: Kogan Page Ltd
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 0749472642
• ISBN 13: 9780749472641
• Rilegatura: Paperback
• Condizione: Brand New
• Peso: 0,42 chilogrammi

Descrizione articolo

Riassunto

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Informazioni sull?autore

Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.