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How to harness inspiration for successful, long-term innovation

Why does real innovation elude so many companies, including the biggest corporations with top resources? The problem, in all cases, is that they are lacking inspiration. In Look At More, Andy Stefanovich outlines inspiration as a discipline and a systematic approach for innovation that when applied consistently, brings long-term, sustainable results. It is about learning to think differently and getting others to do the same. By focusing on the front end of the Inspiration?Creativity?Innovation continuum, Look at More brings a fresh perspective to a popular conversation that is experiencing fatigue. Inspiration is the most effective way of unleashing innovation and this book shows you how.

• Introduces Play's LAMSTAIH process, which stands for Look At More Stuff; Think About It Harder, a systematic approach for harnessing inspiration
• Outlines the five key drivers for finding new ideas that lead to innovation--Mood, Mindset, Mechanisms, Measurement, Momentum
• Filled with strategies, tactics, insights, and cases that show how to instill inspiration at all levels

CEOs, managers and entrepreneurs alike will find Look At More an invaluable tool for navigating the ever-hungry innovation mandate and turning inspiration into a strategic competitive advantage.

WILLIAM BONNER is President and CEO of Agora Financial, one of the world's largest financial newsletter companies (www.agorafinancial.com). He is the creator of the Daily Reckoning (www.dailyreckoning.com), a financial newsletter with more than 500,000 readers in the United States, Great Britain, and Australia, and is translated daily into French, German, and Spanish. Mr. Bonner is also the author, with Addison Wiggin, of the international bestsellers Financial Reckoning Day (first edition) and Empire of Debt and coauthor of the bestselling Mobs, Messiahs, and Markets with political writer Lila Rajiva.

ADDISON WIGGIN is the Executive Publisher of Agora Financial (www.agorafinancial.com). He is the Executive Producer and a writer of the feature-length documentary film I.O.U.S.A., which was nominated for the Grand Jury Prize at the 2008 Sundance Film Festival and nominated for a 2009 Critics Choice Award. Mr. Wiggin is also the author, with William Bonner, of the international bestsellers Financial Reckoning Day (first edition) and Empire of Debt, and author of the bestselling The Demise of the Dollar . . . And Why It's Even Better for Your Investments.