My First Time: Top World Creatives Talk About Their First Commercial (Ad or Site) and What They Learned from it: and All You've Heard About the Crazy World of Advertising Doesn't Even Come Close

Phil Growick

16 valutazioni di Goodreads

Lingua: inglese

Editore: MX Publishing, 2012

1780921950 / 9781780921952

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Descrizione dell’articolo da parte del venditore

All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world--the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself--come their own stories, in their own words, about the first work they ever did . and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either. Here are some of the top creative leaders whose stories you'll hear: Mark Fitzloff (Partner, Co-Executive Creative Director, Wieden & Kennedy, Portland) Susan Credle (Chief Creative Officer, N.A., Leo Burnett) Janet Kestin (Co-Founder, SWIM, Canada) Wayne Best (Co-Founder, COG NYC) Carlos Vaca (President, Chief Executive Officer, BDO Mexico) Roger Baldacci (EVP, Executive Creative Director, Arnold Worldwide) R. Vann Graves (EVP, Executive Creative Director, McCann Worldgroup, New York) Robert Clifton, Jr. (Former Executive Creative Director, Burrell Communications) Rob Strasberg (Co-CEO, Chief Creative Officer, DONER) David Baldwin (Lead Guitar, Baldwin &) William Rosen (Consulting Partner, VSA Partners) Matt Eastwood (Chief Creative Officer, DB, New York) Marcus Rebeschini (Chief Creative Officer, Asia, Young & Rubicam) Kevin McKeon (Executive Creative Director, StrawberryFrog, New York) Kevin Roddy (Chairman/Chief Creative Officer, Riney, SF, Chairman, The One Club) Gerry Human (Executive Creative Director, Ogilvy & Mather, London) Jamie Barrett (Partner, Executive Creative Director, Goodby, Silverstein & Partners) Dom Maiolo (Executive Creative Director, Leo Burnett, Chicago) Darren Moran (Former Chief Creative Officer, draftfcb, New York). …

Codice articolo 00094834539

Titolo
My First Time: Top World Creatives Talk About Their First Commercial (Ad or Site) and What They Learned from it: and All You've Heard About the Crazy World of Advertising Doesn't Even Come Close
Autore
Phil Growick
Editore
MX Publishing
Anno di pubblicazione
2012
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1780921950
ISBN 13
9781780921952

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,77
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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