Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Nitin Pangarkar,Jochen Wirtz,Loizos Heracleous

ISBN 10: 0071281967 / ISBN 13: 9780071281966

Editore: McGraw-Hill Education (Asia), 2008

Riguardo questo articolo

Satisfaction 100% guaranteed.

Codice articolo mon0002744222

Dati bibliografici

• Titolo: Flying High in a Competitive Industry: Secrets of the World's Leading Airline
• Editore: McGraw-Hill Education (Asia)
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0071281967
• ISBN 13: 9780071281966
• Rilegatura: hardcover
• Edizione: seconda edizione
• Condizione: Good

Descrizione articolo

Riassunto

Soar to the top of your industry with SIA’s unbeatable strategies!

Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry?

More importantly, how can you put your own company on the same trajectory?

Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful balance of

• Cost-effective excellence in service
• Keen insight into economic trends
• Unrivaled ability to recognize corporate misalignment
• Extraordinary human resource practices

Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis—even in industries where no one is making money.

Informazioni sugli autori

New Page 1Loizos Heracleous holds a Chair in Strategy at Warwick Business School. He is also an Associate Fellow of Templeton College and the Said Business School at Oxford University. He has lived and worked in Asia for eight years, in his previous post as associate professor of business policy at the National University of Singapore (NUS). Dr Heracleous earned his Ph.D. at the Judge Institute of Management Studies, University of Cambridge. He is the author of Strategy and Organization: Realizing Strategic Management, (2003, Cambridge University Press) and Discourse, Interpretation, Organization (2006, Cambridge University Press) as well as the co-author of Business Strategy in Asia: A Casebook (2004, Thomson Learning).

Jochen Wirtz is an associate professor of marketing at NUS, the founding director of the UCLA - NUS Executive MBA Program, and an Associate Fellow of the Saï¿d Business School, University of Oxford.Dr Wirtz is a leading authority in the field of services marketing. Services Marketing - People, Technology, Strategy, (2007, 6th edition, Prentice Hall), which he co-authored with Professor Christopher Lovelock, is the best-selling services marketing text book worldwide, and Essentials of Services Marketing (2009, Prentice Hall), which he co-wrote with Lovelock and Professor Patricia Chew, is the worlds first full-colour services marketing text.

Nitin Pangarkar is an associate professor of business policy at NUS Business School. Previously, he held academic positions at the University of Minnesota (USA) and the Helsinki School of Economics (Finland). His research interests lie in the areas of strategic management and international business - specifically cross-border strategic alliances and global strategy. Dr Pangarkars research has been presented in several international conferences around the world and published in more than 30 international journal articles, conference proceedings, cases, and books. He is a member of several professional organisations and serves as the vice president of the Asia Academy of Management, the leading regional association for management scholars in Asia. He also serves on the editorial boards of two international journals.