Focus Group Dynamics

Muhammad Amir Adam

ISBN 10: 3330032944 / ISBN 13: 9783330032941

Editore: LAP LAMBERT Academic Publishing Jan 2017, 2017

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Neuware -The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Codice articolo 9783330032941

Dati bibliografici

• Titolo: Focus Group Dynamics
• Editore: LAP LAMBERT Academic Publishing Jan 2017
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 3330032944
• ISBN 13: 9783330032941
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 220 L x 150 A x 7 P (millimetri) 220 millimetri di larghezza per 150 millimetri di altezza per 7 millimetri di profondità
• Peso: 179 grammi

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Riassunto

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.